Master P Indirectly Ruined The Independent Music Business!

[00:00:00] Yes, don't forget to log on to DoggieDiamondsTV.com. That is my official website, DoggieDiamondsTV.com. But when you go there, I'm going to need you to go all the way to the bottom of the website, put your email in there, put your email inside of the website, and when you put your email in there, you will receive... Let me show you. Hold on. Let me show you. You see this? This is the website, DoggieDiamondsTV.com.

[00:00:25] As you can see, every new video, the audio is on here, every audio. But I need you to go all the way down here. You see where it says, join my email list? Put your email right in there. And when you hit submit, I will make sure that you personally get great content straight to your inbox. And let me give you some details. Have you heard about my $200 social media promotion deal?

[00:00:50] Let me give you some details really quick. The promotion will be done on Doggie Diamonds TV and the Interlude TV accounts. That's the Insta stories, the YouTube communities, the threads, Facebook, and the Twitter accounts. I could promote whatever you need. But as a reminder, this is for serious inquiries only. Must be cash at ready. Might do Zelle, depending.

[00:01:14] I can help you get in front of over 500,000 people with a post on my various social media outlets with your product. Just contact me at Doggie Diamonds on Instagram. I don't care if it's your YouTube you want to promote, your book you want to promote, your song, your T-shirts, your candles, whatever it is you want to promote. I can help you do that. Let's start this. Yes. And as we fall into the room, we're hitting that like button, right? We hitting that like button?

[00:01:45] I don't know if we hitting that like button when we come into the room, but let's make sure we doing that. In here, we got Dizzo Dixon in the room. We got CEO Falcone, always. Talk Show The Visionary, what's up with you? Who Roach, what's up? My brother's in the room. It's Boss is a member, so you already see that green. Tisha, what's up? We got Tara Haitian Room. Oh, that's ill. Yes, it's going to be a good one. Just ride with me.

[00:02:16] Idris the God. He capping. Hey, I don't know if you're saying I'm capping, but just, you know, before y'all rush the judgment, hear what I got to say. She was Shonda Greer. How are you doing? April Dawn. Yes. Just listen to me. Tiger, what's up? Sucker Free, what's up? Brian, what's up? Torian Howard Terry, what's up to you? Much love to you and your family as well. Sexy65, how are you doing? Michael Newman, what's up? Mega Bills, what's up?

[00:02:47] Simbo SMD Show, that is my first cousin right there. Happy birthday, early birthday. I'm going to call you too. I meant to call you the other day. Happy belated birthday to him. His birthday was the 20th. You only a year older than me too. DJ Red Light, what's up? 6'1 out in the building, San Diego. Burnin' that Bernie, what's up? And don't forget. White Slice, what's up? Just Eriks, what's up? Mark Velius.

[00:03:17] Kusar, that's a... Markavius. Is that a... You from Atlanta? Because all y'all be having them avious names. Shout out to you. The Real Show, what's up? Sir Guard Black Man, what's up? Sean. Orijacor. Okay. I think I got that. Sir Aqua Poppy, what's up? The Big Homie Sugar's in the building. The 314 is in the building. Key Uno, what's up? Yes. Mario Arroyo, what's up? Salt Lake City, Utah is in the building.

[00:03:49] Shout out to all y'all, man. You know, I've been... This month's been a little rough for me. I was a little down. Had the flu to begin... Oh, South Carolina. Okay. Yvette Holmes, where you been, man? Don't make me find you and bark on you. Nah, I'm glad you're here tonight. Richard Asante, what's up? So, I want y'all to ride with me on this topic. Dallas is in the building. Colton Evans is in the building. Y'all hit that like button, all right? Make sure y'all hit that like button.

[00:04:18] Check vids online. What's up? Check vids online. What is up? So, I'm here, man. I'm here. Doggy Diamonds, I'm here. This is the pre-birthday show. Tomorrow's my birthday show. Y'all ain't going to see me tomorrow unless I'm going live. But I ain't going to join y'all tomorrow. Not unless I do a birthday-a-thon or something like that, which I doubt. I'm a little tired because I was up early. I had to get my fade fixed. You know what I'm saying? My face shaved.

[00:04:47] Everything done right. And just tomorrow, I just want to just eat things I don't normally eat. I'm not going to the gym. I'm not doing none of that. I'm just going to enjoy my day. We only get one a year. Tori and Howard, thank you for becoming a member. We only get one a year. And you better enjoy it the best way you can. So, I'm going to enjoy mine tomorrow. Me, I want to enjoy it with food. F-O-O-D.

[00:05:17] So, if you want to help me eat good tomorrow, the Cash App is available pinned to the screen. As well as the Super Chat is open. Send it in. I'm going to use it. But what I want to talk to y'all about tonight, it's something that I thought of really. And what I'm talking about is from my personal experience as well. Now, if you read the title, it says Master P indirectly ruined the independent music business.

[00:05:47] Indirectly. So, that means Master P is not directly responsible for the independent music scene being ruined. He didn't know that this was going to happen, but it happened. And what happened? I'm going to tell you one thing that messed up the independent music scene. I need to get a drum roll.

[00:06:11] When Master P came out, when he took that West Coast Bay hustle, brought it back to New Orleans, the record shop thing and all that, and brought it back to New Orleans, selling the records out of the trunk. What happened was throughout America, the drug dealer into the music business.

[00:06:43] When the drug dealer entered the music business and started treating the music business like a drug flip, that became a problem. Because the drug dealer was investing monies inside of the music business and thinking that it was a drug flip. So, if I'm going to put this 20 up, I better see 40. I better see 60.

[00:07:08] Because Master P, according to his legend, bowdy, bowdy. He got them bricks. He got this. He got that. When that bowdy movie came out, everybody started saying, you ain't bowdy. So, when his movie and his slang, when your slang becomes international, and people start saying, bowdy, and the ice cream man, thank you, Tory, and the ice cream man,

[00:07:34] everybody who had that, first it went from, I want to be like Tony Montana, to Master P. And then Jay-Z allegedly took some of his money. He rapped about it. Then the drug dealer became the new CEO. The problem was, the drug dealer didn't know nothing about the music business.

[00:08:02] So, they was taking individuals, poor righteous teacher, I appreciate you. They were taking dudes from the hood with talent and investing in the talent, not knowing the music business. They thought their money made them a CEO because Master P was a CEO. Now, it worked for a couple of people that they was able to take their monies and put a...

[00:08:32] They was able to take their money and flip it into success, but it wasn't too many people. But every hood had the local drug dealer who was now a CEO. They was ruining a lot of talent. They was ruining a lot of relationships. And they didn't know what they was doing. And they was treating the music business like a drug flip.

[00:09:01] They thought they could press up shirts. They thought they could press up CDs and sell them out the trunk. They didn't know nothing about the music business. So, now, everybody is such and such records. They wasn't doing proper LLCs. They wasn't doing proper taxing. They wasn't doing proper offices. They wasn't doing nothing proper. It was just, I'm going to take this bag and give it to this person. I'm going to pay this person. I'm going to pay this person. I'm going to pay that. And that model stopped working at a point.

[00:09:31] It stopped working. But Master P, through his blueprint, everybody tried to follow his blueprint. So, he, it worked for him. But it was a time because now think about it. That was the BMF blueprint. See, BMF was, of course, they hustled. But remember, they was trying to break it into the music business. They had all this money. All this money.

[00:10:01] They couldn't make it in the music business. Blue Da Vinci had records with Fabulous Jeezy coming out the gate with the top artists, top production. All these cars, all this jewelry. But they couldn't make it. Why? Because they ain't no shit about the music business. They knew how to hustle.

[00:10:23] And when you take the model of I'm a hustler and you think you a hustler, you think you can hustle everything. But anybody could tell you the crack game is not like the dope game. The customers ain't even the same. When they want their drug, how they ingest their drug, when they got to get their drug, and how they act for their drug is different. Crackhead might steal.

[00:10:51] A dope fiend might need their first bag off to get off E at 5 a.m. Crackhead been up all night. He ain't never slept. Dope fiend, all they do is get high and gnawed off. It's different. So when the drug dealer got into the culture, what happened was they started saying, yo, we did this, we did that. Master P was the first person to rap about. I got these bricks. He did a, I got the hookup.

[00:11:20] He did that bout about it movie. And that is what everybody wanted to follow this model. Oh, he ain't bout it. You ain't bout that. I'm telling you, anytime something that you do becomes an international slang, an international saying, you made it. You made it. So I see people in the chat saying the West Coast, you know, independent. I'm not talking about selling independent.

[00:11:49] I'm talking about the drug dealer thinking that they are now an independent record label CEO. That come from the Master P blueprint. And it happened in every hood and every project and every block in New York City. Everybody, yo, we got this record. We got this. We got that. Yo, I'm invest. Funny story. All due respect.

[00:12:18] One time my man, J. Rome. Shout out to J. Rome. Was going to entertainment. That was once Undias. He was going to entertainment to play some music. I don't know who he's going to play music for. I think he was going to play music for Just. Now, if you know anything about entertainment and Un and all of them, you know, we from the same neighborhood. So he's like, come with me. I said, oh, yeah, I'm gonna go.

[00:12:48] I know everybody. So, you know, we'll go up there and see everybody from Grand, Down, and Irvin. You know, some dudes from Lefferts in there. This is when he had allegedly got the $64 million or $54 million from Sony. When I went in that record label, and I'm saying this with respect because that's, you know, that's still my family. You know, that's my neighbor. That's my family.

[00:13:19] But when I went into that record label that day, then I saw who was working there and who was in charge. I really said to myself, which one of them know about the music business? I know he hustled. I know he know this. I know he put in work. I knew that, but I didn't see the executive in there.

[00:13:42] I didn't see the person that was going to be able to sit down and say, hey, quarter one, quarter two, rollout, radio. I didn't see that. All I saw was the Master P thing. That's all I saw. I was like, yo, what's up? What's up? They were like, what you doing? I'm here with my man. You know what I'm saying? Here to hold my man down. At that particular time, I think they did. They had Mace. So they did. No, not Mace. They had Cam'ron.

[00:14:13] So Cam'ron did some successful stuff. He, they were working on Little C's record. So they wanted commercial music. They wanted commercial music. So 357 worked. They did Horse and Carriage at work. But now they're working on Siege Project.

[00:14:42] I was a producer at the time. I was going, but I remember just saying, we only want commercial stuff. And I'm saying to myself, what the hell is a commercial beat? My homeboy, my man, my homeboy, Jay Rome, had did a beat out of Beverly Hills Cop. So when he went up there and played the Beverly Hills Cop, that was right up the alley.

[00:15:11] He heard, he was like, yeah, this is the one. And I'm saying to myself, shout out to Rome. I hope you get placement. But I'm like, this is what y'all want to hear. This is commercial. This is going to be Little C's project. I didn't see the A&R. I didn't see the CEO. I didn't see the dude that was going to be able to facilitate this record label.

[00:15:41] I seen the hustler. I seen the dude who put in the work. I seen all that there. I didn't see. I seen the masterpiece. I didn't see the Irv Gottis. I didn't see an Irv Gotti up there. I didn't see a Matty C up there. I didn't see that. I didn't see a Scott Fry. I didn't see that.

[00:16:08] Needless to say, after that, he lost his label. They took the label back. But at that particular time, everybody thought they could take their street money and invest it into an act, an artist. Because everybody like, I got artists. You know what I mean? You know, people love saying, I got artists.

[00:16:35] And I'm like, it's artists. Artists can be singular and plural at the same time. But niggas be like, I got artists. Yeah, I got these artists I'm working on. I'm like, look at artists. Like, who says artists?

[00:16:55] So what happened in this culture, even in my personal experience, of somebody that knew the streets, somebody that knew didn't Irv sell drugs, too. I mean, if you're going to ask a question like that, you don't know the difference between sell and sell. Irv wasn't no hustler, but Irv was a DJ. But you don't know the difference between sell and sell?

[00:17:24] Come on, man. It's 2025. Y'all going to have to start doing y'all due diligence, man. Just, you know, seriously. I ain't even trying to be funny. But didn't Irv sell drugs, too? Like, come on. You shouldn't even have wrote that. Sell drugs? Anyway. Because if you type like that, and you write like that, and you're an adult, what about the children? That don't register with you?

[00:17:52] That if you know if, you know, because when you read, part of reading comprehension and part of spelling is putting it in a sentence. So if somebody asks you to write sell, you know the difference between sell and sell. Right? So if you had to put that in a sentence, why would you put sell in a sentence? Anyway. You know, that's just a pet peeve of mine, man.

[00:18:21] Like, sometimes I ain't saying I'm, you know, starting no think tank, or I'm one of the most intelligent. But come on, man. We got to know the difference between simple words. You know what I'm saying? You was not being funny. Look, look. Yet I said sell. I know the difference between sell and sell. I was being funny. A-O-N. See, then you misspelled something else. Anyway. Anyway.

[00:18:51] You can't try to correct yourself and say I was being funny and then misspell something else. You just got to sit this one out. It's okay. You're still cool. But sometimes you got to know when to hold them. Know when to fold them. That's the time to fold them right there. Just chill out. You know what I'm saying? But anyway.

[00:19:12] Even in my situation that I was in, it went from me being a talent, me, my cousins, and, you know, my friends at the time being a talent. And believing in somebody that was, you know, getting a little bit of street money. And them acting like they can do something for our talent. Right?

[00:19:35] So what happens is because some of these individuals who know what they're doing on the street, they thought that it transferred into the music business. And it didn't. Most of the times it didn't work. Because we could name 20, 50 guys who had a little label or whatever, you know, apartment or 7B records. You know, we know about all that. Right?

[00:20:05] But many of them wasn't successful because they treated the music like a drug flip. And a lot of people were mimicking what was going on. Another funny story. So it was a particular time. I know the soul samples is popular now. At one point, the sped up soul samples was popular.

[00:20:32] Many people got credit for inventing that sound. I was doing that in 1998. 1997. This is facts. I was doing that. 1998, 1997. Besides my crew, I was getting a lot of hate for that type of music. Because at this time, you got Nelly coming out. If you want to run with me. Like, you ain't doing that shit.

[00:21:02] We from Brooklyn. I was getting a lot of hate. And, you know, sometimes I play y'all my old records. Y'all don't even know them records is from, like, 97, 98. You know what I'm saying? Maybe it could sound dated. But for those who don't sound dated, too. Just the style of music. I was doing that. I was doing that. And I was getting a lot of hate. Like, yo, you need to do this. You need to do that.

[00:21:28] So long story short, I got political ties to Marcy. If you know, you know, whatever. Somehow, the music got into the hands of Tata. Tata told the people who got the music, the music is cool. This is 1998.

[00:21:57] 1998. The music is cool. But I don't need a, I don't hear a tunnel banger. They need a tunnel banger. I don't hear a tunnel banger. What I heard. So because he was who he was, which, what the fuck is he to me? But he's Jay-Z cousin. That mean he know what he talking about? That's how I took it.

[00:22:27] But, you know, people say, you know, Tata. You know, The Rock. You know, these, these, these imaginary titles we put on people and qualified them based off of who they standing next to. You know, and I'm not saying he didn't turn out to be a great executive or whatever. But we talking about back in the, we talking about back then. You know, before, this is back then when he had the cardinal faculty. So that's how I judged him.

[00:22:54] I said, yo, I know what Jay-Z did with Rockefeller, but he got the cardinal faculty. What the hell did the cardinal faculty ever do? Shout out to the cardinal faculty because I used to love the Rangers. Shout out to YSP and half, dark half. You know what I'm saying? But YSP, that's my boy. You know what I'm saying? So I was like, fuck Tata know about the tunnel banger. What tunnel banger he ever put out? Right? It was 1998. We had a big meeting with my crew, my family and everything.

[00:23:22] And they was all in there saying, yo, we got to change our sound. We, you see Nelly doing this and Nelly doing that. So to me, I'm in there tight. I'm in there like, fuck all y'all. I ain't never making no Nelly beats. I'm from that boom back Brooklyn. Easy Mo B coming to the crib. I idolized Pete Rock for his production. Marley Moore, y'all telling me to make music like somebody from St. Louis?

[00:23:52] I ain't doing that. So I left that meeting tight. I forgot the beat that I went and made after that. But I left the meeting tight. But I remember, and I'm telling you the story for a reason. I remember a bunch of hustlers that was great at what they was doing. Hustling. Trying to be music execs. It didn't work. It didn't work.

[00:24:19] If I could prove Nelly was 98, would you one yourself? Because I could prove it. But anyway, I don't have time to go back and forth with you. Anyway, listen. I was tight. I was tight. And I remember just telling my crew. I was like, yo, if y'all want music like Nelly, y'all find somebody to do that. I ain't doing that. I ain't never doing that. Under the leg, under the leg. I said, I ain't never doing that.

[00:24:49] He from St. Louis. That's what worked for him. I ain't doing that. So Tata said, we need a tunnel banger. Tata, and his word was lost somehow. Then 2001, the blueprint come out.

[00:25:18] Jay-Z, the blueprint come out. And I'm listening to the blueprint. And I hear all these soul samples. I hear this slow down pace. I see these, I hear these boom bap drums. I hear these sped up samples. I was mad as a motherfucker when that album came out.

[00:25:47] I was so mad when that album came out. Because I was like, I argued with y'all for years, since 1998, telling you that this is where hip-hop is going to go. It's going to be soul. All that under, underlay, underlay is going to be out of here. Now, we're going to go back to the street. We're going to go back to the soul. I love the blueprint. One of my favorite albums. But I was the blueprint before the blueprint.

[00:26:15] Me and my cousin in the chat, we always listen to Harold Melvin and Isaac Hayes and all that stuff. We always listen to all of that shit. We just listen to it. Before, and we used to say, I want to use that. Nobody don't got no equipment. Niggas making pause tapes, everything. But because Tata said, we need a tunnel banger, he's ready to change their direction.

[00:26:39] So I'm like, we need a tunnel banger like Nelly and all this stuff. So how come what I was doing became what he started doing? Then you had produced by K West. And I was like, who the hell is K West? Bad as hell. Who the hell is Just Blaze? And then let me give you another correlation.

[00:27:11] Where we was recording at was a studio on 145th in Amsterdam. That's where we recorded our vocals at. Where we mixed. Where we mixed. These soul sample records was in the cutting room. There was a guy by the name of Nasty. Who was our engineer.

[00:27:42] There was also a guy by the name of Mark something. A white dude. Because I used to like white engineers. Because they come from rock and roll. So they would make your music sound big. But. But. One of the engineers. That never engineered my sessions. Name was Just Blaze. When I heard Just Blaze. He was doing records for.

[00:28:12] Heavy Mental. He also did Harlem World shit. I didn't really know him for doing these soul records. These soul samples record. I'm not saying he bit my shit. I just found it ironic. That I'm in cutting room. Mixing like 10, 20 records. When we was in there. When I was in there. A mixing. Everybody coming in there like. The fuck is this shit? Who you?

[00:28:41] Listen. I'm glad. See, see, see. Documentation. Beats conversation. Hold on. Hold on. Documentation. Beats conversation. I'm going to show y'all something. I'm going to show y'all something. I just got tagged in this the other day.

[00:29:18] Because we was working on a project. From like 98. To like 2001. Now look. Let me show y'all something. This was one of the studio sessions. Look at the year. You see the year? Listen to the music. That's the cutting room.

[00:29:55] Who's that? Who's that? Who's that? Who's that? Who's that?

[00:30:33] I just showed y'all that to show and prove. 2001, I've been doing that soul music. That end up being a sample on Cameron, Come Home With Me. That's my first cousin Poe rapping. It was 2001. I've been doing that shit. You know what the problem was? That was me. I was like 260 right there. You know what the problem was?

[00:31:05] That masterpiece shit. Everybody did used to say it used to sound like Jay-Z too, but I ain't going to front. I used to feel like my cousin's nicening everybody. But the problem was, it was the masterpiece. We had the talent. I'm doing all the beats. My fucking first cousin's rapping. My homeboy rapping. I had the beats.

[00:31:32] Yo, if I play that beat for you, I still got all that music. All I had to do. All that started happening to me was I was sitting back and hearing my music coming out like, how the fuck they got that sample? How they know about that? I didn't know when you go to big studios. When they burn you CDs. I didn't know all. I didn't know a lot of that shit. I know now.

[00:31:58] But it was the masterpiece thing. It was the individuals who thought. Who thought they were record label CEOs. Who thought they was the next big thing based off investing money. A lot of our talent got ruined.

[00:32:26] A lot of our relationships got ruined. Because in 2001, which was 24 years ago, almost in a month, 24 years ago in a month, we had different dreams then. We had the talent. We did this shit every day. We worked on this every day. We worked hard.

[00:32:56] This is what kept us alive. This is what kept us out the streets. Yeah, we would go out there, whip a little ass every now and again. Somebody need foot to ask. That was regular degular. But for the most part, we spent time in the crib working on music. Keeping each other out of trouble. Keeping each other grounded. Staying out of bullshit. Because the music was the way that we thought was going to take us off these blocks. Out of poverty.

[00:33:25] So we put the time and effort into the music. We're going to get up out of here. Because I never was interested into the Master P. I didn't ever want to be Master P. You couldn't tell me I wasn't Pete Rock or Molly Mall. Or then when I came into my own and found my own sound. That's what I was interested in.

[00:33:48] That's why every time I do a show, I always say to y'all, what about the music? All that other snitch, rat, gangster, drug, all that shit don't matter when you hit play. Hit and play is the most important thing that we can do as a culture. Why? Because it brings different cultures together. Bring different races together. In that room, when you hit play, ain't no black people.

[00:34:18] Ain't no white people. Ain't no Spanish people. Ain't no mooks. Ain't none of that shit. It's just a bunch of people in there enjoying the music. That's why I'm so music driven. And as I was always music driven, I had to deal with fake Master P's. I had to deal with fake Master P's. The way I've talked to y'all, I asked my cousins.

[00:34:46] I used to talk them to death about the music industry because I was in it first. But they was right after me in it. And we used to talk about music. We wasn't biting nobody. We didn't want to sound like nobody. If your rhyme was whack, we'd argue. Sometimes we'd tussle. But we wanted to be Brooklyn artists. We ain't never want to do no South. We ain't never want to do none of that.

[00:35:10] But all we was told by fake Master P's is that what we was doing wasn't going to work. Until Hov did it. Then he doubled down. They made the Black Album. Back into that soul sound. Then Dipset came. You got the Heat Makers and you got they're using these records.

[00:35:39] And I'm like, I know that record. I know that record. I did that already. Like I said, listen to Come Home With Me. I think it's the first joint after Come Home With Me. That's the same sample I just played you. It's on camera on album. I tell you where the sample from is everything. It's from Blue Magic. Did that in 1998. Although we was mixing in 2001. You know, it'd take a while to do a project. I did that in 1998.

[00:36:08] When niggas was telling me it ain't going to work. Why? Everybody thought they was Master P. So he came into the culture. He came into the culture. And I respected. I respected No Limit. Because he was putting a lot of his artists out. They was coming out. Good, bad, indifferent, whatever. They was coming out. The one thing that the fake Master P's in the hood didn't do? Ain't put niggas out. Ain't believe in niggas talent. They believed in the grind.

[00:36:38] Of the flip. They believed in the money flip. They believed in I'm going to invest this and get that. They never believed. They never looked at it. It's a long-term investment. They never looked at it as a long-term investment. Many of you have been ruined by fake Master P's. Many of you still have grievances.

[00:37:08] Problems. And have never been the same. Because your talent was taken for granted. Because you believed in somebody who never believed in you. By fake Master P's. So although he did a great thing. Mainly responsible for putting New Orleans on.

[00:37:36] Then cash money coming and playing cleanup. The independent. The South. All of these new things that came about. The greatness of Master P. It also. Started a culture. That wasn't going to maintain and last. Because let me tell you something.

[00:38:06] My music. Your music. Her music. His music. Their music. Our music. Was never a drug flip. It was talent that comes from the universe through us. All we wanted to do was give it to the world. All we wanted to do was put it in the right hands. And what we did sometimes. We believed in people.

[00:38:34] We believed in individuals. That rocked you to sleep. Shit ain't no drug flip. Shit is forever. Music is forever. Music is forever. Music touches. Different genres. Different continents. Different people. Many of us was treated like a drug flip. But never was that. And it never was going to work.

[00:39:03] Now although I can say my music is dope. It's crack and all that. Never was a drug flip. Many of our relationships. Have never healed since then. Many of our relationships. Have never been the same. Since said. Fake Master P. Fake Master P. Put a little money into you. He ain't make his money back.

[00:39:34] He ain't make his money back. So you wasn't worth it. So if I wasn't worth this and that. How is it that Jay-Z could take. The blueprint. No pun intended. Sell all them records. And make all them crazy dope records. We had that. How could somebody in the chat say. Yo he sound like Jay. You don't find that ironic. That my first cousins. People say.

[00:40:03] Yo he sound like Jay. Listen to the soundtrack of the music. It was that before it was that. We'd have been one of the first ones. Coming with that. That's all I know how to do. Is boom bap. I could do other shit. I could do play keys. And all that shit. But I know. That good old Brooklyn shit. I know that Brooklyn shit. I know that sound.

[00:40:33] I know how to make them beats. That everybody want to make now. But they can't. They don't know how to. Because they don't know how to sample. I was sampling prior to a wave. I was sampling when you had to. Listen to the sample. And put it on beat. Based off of your hearing. Not what you see. Now y'all see wave. I never in my life. Was able to sample via wave. I have a different trained ear.

[00:41:02] Coming from being a DJ. Where when you blending. Or you cutting and scratching. That's by ear. So when the wave came. I was like oh y'all niggas got it easy. Shit that shit chop shit for you. Oh you got it easy. I remember doing 90 chops. Chop it. Chop it. Oh that's off beat. Chop. Oh I got chop it right here. I remember that. To salute to the new producers. Who got it easy.

[00:41:31] Because even though it got it easy. Some got it easy. Some of y'all still suck. Some of y'all still ass. But again. That Master P. Independent shit. That everybody thought they was doing. Because everybody was in the crib. At one particular time. Of a culture. Watching. Detroit.

[00:42:00] Read documentaries. And Alpo did this. And Rich Porter did that. And Preacher did this. And Master P. K. Everybody had that. Because it went from Scarface. A fictitious character. Of a movie. To. Oh shit. Alpo and Rich was doing that shit. Oh shit. Supreme Magnetic. From Fort Greene. Was doing that. A name you don't hear much. But if you from BK.

[00:42:30] You know who Supreme Magnetic was. So. What was happening was. We was like. Yo. It's possible. To be. Tony Montana. Because. We seen it on the street level. That Master P. Made the street level. New Orleans. And then we starting to find out. What's the murder capital. And all that shit. We hearing that. Yo. They walk around. With motherfucking. Big ass guns in New Orleans. And choppers. And all that shit. We didn't know what the fuck. The choppers was.

[00:43:00] And all that shit. They calling it chopper city. And these dudes. Is walking around. With these big ass guns. And. Juveniles in the video. Looking like. In one of the most. Destitute places ever. This nigga's greasy. I ain't know if the nigga. Was sweaty or greasy. But when we saw her. We was like. Yo. This shit is real. Then we hear. Cash money brother. C&B. That goes back to what? New Jack City. Hustling. Money. Crack.

[00:43:32] So again. It worked for some. But who it worked for. Opposed to who it didn't work for. The scales ain't scaling. Ain't no Libra shit going on here. Who it didn't work for. Is like this. This being who it didn't work for. So again. What happened was. Individuals. Started thinking that.

[00:44:01] We could do that too. Then remember. This. It flipped. To. The digital age. Remember when people thought. Now. I was co-owner of one of the biggest websites in the world. So. I'm a part of it. I'm also a part of the. DVD. Culture. People was thinking. Again. The fake masterpiece. All you gotta do is.

[00:44:30] And if you notice people who say all you gotta do. That ain't all you gotta do. The people who say. All you gotta do. That ain't all you gotta do. But they love saying. All you gotta do now is. Based off of what they never did. But that ain't all you gotta do. So let's go. To when it became digital. People thought.

[00:44:59] All you gotta do is. Get on the DVD. I got this. I got these artists. I'm a pay to get on the come up. I'm a pay to get on cocaine city. I'm a pay to get on smack. I'm a pay to get on. Sub-Zero DVD. And my artists is. Is going to blow up. The fake masterpiece.

[00:45:29] You know who was all over them DVDs. BMF. They been had Lambos. Range Rovers. Whatever. They used to have fleets of cars. But Blue Da Vinci wasn't going to carry it. But once people seen that. They adapted that model now. We gotta get on the DVDs. Then niggas started getting on it. I got these artists.

[00:45:59] Wait see. Now look at the DVDs. I mean. I filmed a lot of them. I was there. Look at the DVDs. 20 niggas in the room. One nigga. That's the CEO. Who talked. More than he should. Because if he's talking. He should be talking. In conference calls. And in meetings. But he's talking. Street vernacular. He can't even have a. Can't even say a complete sentence. Without saying. You know what I'm saying. You know what I'm saying. Nobody gonna sit down and talk to you.

[00:46:28] If you can't even speak. The damn Queen's English. And you asking somebody. For all this money. Because you better believe. You look at. Somebody like. Baby. How often did you hear. Slim talk. You don't hear slim talk. But you always saw slim like this. Where Cash Money office at.

[00:46:58] Office was the phone. That's me on my. My phone too. Get what I'm saying. But they didn't hear. I got my artists. He coming out first. These niggas don't even got no record. My artists. They was on the DVD. Yo. We give these niggas a few thousand. We gonna do this DVD. We gonna blow up. Then what happened. Next. Became digital. See I was ahead of the digital wave. And some of them same ass.

[00:47:28] Fake ass master peas. I'm talking about. That I was around. You know. Told me. In 1998. You can't make money off a computer. 1998. Because I was trying to do a website. I was trying to do this e-commerce shit. I always been on some street geek shit. I always knew about electronics and all that shit. Always was into that. Remote controls and shit like that.

[00:47:57] And video cameras. So. If you see me filming in 2001. Our studio sessions. That let you know. I've been filming for over 20 something years. That's my video camera filming. Then. It went to. Digital. That's when. All you gotta do is get their top box on Worldstar. All I gotta do. Yo. Doggy Diamond's my man.

[00:48:27] I could get you on Forbes. Hmm. Hmm. The fake master peas was saying. You ain't gotta pay to get on there. Doggy Diamond's my man. He gonna put you on there. And I remember dudes calling me saying. Yo. I was going. Give you the money to get on the website. But such and such say. He could get you on. Get me on there for free. And only free I know is. Freeway on Rockefeller.

[00:48:56] And free on 106 and Park. Can't nobody get you on shit. So whoever told you that lied to you. No. He said. He lied. But when I had my website. I wasn't charging people a lot of money to be on there. First of all. I was Brooklyn biased. Everybody from Brooklyn was a go. I'm gonna be real with you. If you was from Brooklyn. You got free admittance. That's how I felt. Of course. I had a partner. So. They have a right to say.

[00:49:26] We gotta charge money. They had a right to do that. Me. I was like. Yo. They from Brooklyn man. We gotta. We gotta get rid of these Harlem niggas man. That's just how I was at the time. Anybody who know me. Know I'm very very Brooklyn biased. People started getting. On the websites. And the fake masterpiece. Thought. All you gotta do. Is get their top bucks on Worldstar. Because remember. It went from.

[00:49:57] The actual. DVDs. To. You could watch the video tonight. People used to think Forbes DVD stood for DVD. No. The DVD. We changed it to. Digital. Video. On demand. So the DVD was for digital video on demand. It wasn't for the actual DVD. But it was online. It was an online DVD. Digital video on demand. But I knew that that was coming. I knew like.

[00:50:27] My first. I didn't even know YouTube started in. 2005. My first YouTube upload was 2006. You remember a time. Where YouTube. Didn't come. Stock in your phone. You had to go. Find the app. YouTube. And download it. It didn't come. Stock in your phone. You had to download YouTube. Just like how you have to download TikTok. And there's other stuff now. YouTube wasn't automatically in your phone. But I knew we were going digital.

[00:50:57] But I was told. By the fake masterpiece. You can't make money off computers. I knew that was cap. That's why I don't listen to nobody. I know. That I was meant to be an innovator in many different things. When I got a vision.

[00:51:27] It comes from foresight. And it comes from my execution and ambition. That I know that I'm going to take. I know what I'm going to do. People who are trying to give you advice. And one of the things that we do wrong. The person with the money. We listen to. He got the money. So he must know. No. The person with the money. Nine times out of ten. Don't know shit. They just hire somebody. Because just because I'm an expert in this. I'm not an expert in that. Like I gave you the analogy earlier. Just because you sell crack.

[00:51:56] That don't mean you can sell dope. It's not the same. The customers is not the same. The workflow ain't the same. The bundle is not the same as a pack. It's not the same. But. I'm sitting here in the 90s. And I'm hearing. www.duckdown.com What is duckdown.com Oh shit. That's my nigga tag.

[00:52:26] Because remember at one point. We were talking about the world wide web. www. I was on that. We talking about 94. 95. I was on that. When you had to say. Welcome. You got mail. When you had to get the minutes. It's on the AOL disc. I was on that. Welcome. You got mail. I was on that. Back then. So I was trying to tell people. Listen man.

[00:52:57] All of this shit about to change. All this physicals. About to change. They went from DVD. They tried to do Blu-ray. Then. Blockbuster was gone. Blockbuster's gone. There's no more DVD. DVD. So hold on. This whole DVD. About to be up out of here. No. It got to be a new way. So then. Me. I knew about the torrents. You know I'm talking a different language.

[00:53:26] I knew about the torrents. I knew about Napster. I knew about seeding stuff. I knew about all of that. I knew about all of that. I knew the difference between dollar. Ethernet. Like yo. If you got Ethernet. I knew about HTML5. I knew about JavaScript. I knew about all of that. This is 95. I'm trying to tell dudes. But. When you're talking. To a Master P.

[00:53:57] Wannabe. You are. Drug flip. How could I play y'all music. That I played them. Do the music get better. Or do it get worse. Do it get dated. I'm confused. If you make music for a time.

[00:54:25] If you make music for a time. If the time is 20 years ago. 22 years ago. 23 years ago. How. Does the music. Get better. If you did it then. So. When you hear. Stuff like this. That's from that time. When you think I made this.

[00:54:55] I made this over 20 years ago. Over 20 years ago. I made that. I can still go on my old catalog. And be like. I don't never got to make another beat in my life. I got thousands. And some people might say. This is whack. Because you know niggas like. Trolling whatever. Some people could say it's fine. Whatever you feel. It's how you feel. It ain't even about that. But how could I go. Make. Go.

[00:55:25] To a beat that I made. In 1998. 99. Which was over. 25. 26 years ago. And still be here. Where these master peas at. I'm saying all this to say to y'all. Because it's about me. That's why it's called Doggy Diamonds No Filter. Some people like. You always talk about yourself.

[00:55:57] It's called a Joe Button podcast. He don't talk about himself. It's not about him. And his takes. And how he feel. I'm a person with experience. And the culture. If you listened. And you stop looking at. Whether I have on the same hat. That I have all the time. Or I got on the same black shirt. Which I got like 90 of them. Like Gargamel. And you can see past. The thing that you looking at.

[00:56:28] Which you think you see. You would really know what it is. Because some of us are covert. How we move. Some of us know. The money. The jewelry. The flash. The fame. Is all here. Is all here. And when we do the knowledge. When we speak. That's the wisdom.

[00:56:58] That many of us obtain. And it's up for you to have. Understanding. It ain't for me to give you the understanding. That's on you. But I was around. The fake masterpiece. And I can sit here in front. With the best of them. Come on man. Jewelry gang. Been up to par. I live how I live. But what that got to do with anything. You. What I eat tomorrow. Ain't gonna make you full.

[00:57:27] What I drive. Ain't giving you no ride. You get what I'm saying. But many of you. And I'm saying this to you. I want you to hear me. Don't let. What those fake masterpiece. Do to you. Knock you off your course. Don't let that. See many things is gonna.

[00:57:57] Attempt to impede your progress. But when you can't go through something. You go around it. You can't go around it. You go under it. You can't go under it. You go over it. The goal is still the goal. The goal is still the goal. I seen Kid Creole. Who's locked up. Robinson's a 50 cent beat. Do y'all see that on.

[00:58:27] Did y'all see that on. Rap City. You heard his rap on that. He's like. I got the gun up in your face. I'm like yo. Come on man. Like. But. Who am I to say. You got that slick back. You got a chill. Who am I to say that. I just ain't gonna listen to it. A lot of y'all like. The Redman album. It ain't for me to say. Yo. He gotta stop.

[00:59:00] It might be therapeutic for him. I don't know. I just ain't gonna listen to it. And I got my reason. See people be not really. Paying attention to some of the things I say. Because when you could get out your feelings. You could listen. If you listen to people without feeling. And you listen to logic. And you just listen to what they saying. And you take feelings out of it. It starts to make sense. So when a man tell you. Yo. I've been celibate. And not getting high. And then one of his songs is about getting high. What did that say about him?

[00:59:30] What does it say about you? Because if he's making songs about getting high in 2025. Getting high is one of our biggest problems right now. As a community. Not mine. Because I don't get high. But I'm affected by who gets high. You know. Because when people get high. They make poor decisions. You made. You tell me who made a smart decision when they was drunk. You tell me. Who did the right thing when they was drunk. You understand what I'm saying?

[01:00:00] Look. And you can't even say nothing. Without saying somebody's hating. Because y'all been tricked. By Diddy. Who told you. When you was saying you didn't like that. He was calling you a hater. And then you were a player hater. And all that. So player hating. Just turned into regular hating. So now you can't even express. Express your displeasure or anything. Now it's. I'm. You hating. For example. I say it again.

[01:00:30] If I don't eat mayonnaise. On my food. Which I don't. If I don't eat ranch. If I don't eat no white shit. And I tell you that. You'll say. What are you hating on ranch for? It's called preference. It's not hate. It's called preference. Now. I just told you. Why I don't like something. Hating is. Yo. I don't like that album. Why? Oh no. I just don't like it. That's hate. But when a person.

[01:00:59] Has a sound right reasoning. Why they don't like something. That's not hate. It's called preference. But who made up the hating? You hating on them. You hating. You hating. That comes from. Diddy. So. Master P. Did great things.

[01:01:29] Master P. Is an icon in our culture. Deserved all the accolades. Shit. He put all his family on. Put a lot of his friends on. Even made us like that mystical shit. I ain't know what the fuck he was talking about. This nigga said he was a tarantula. He had Tevin Campbell. Break it down. Braves and shit. Remember when he had that Tevin Campbell haircut? Haircut. The. The. I think it was the parenthood. One of them. The haircut like that. This nigga mystical.

[01:01:58] I was listening to that nigga. Until he said he was straight out the boot camp. Then I was like. Oh. You ain't from the boot camp. But. What Master P did. We probably never see it again. But it was a blueprint that he laid down. That a lot of people. Copied. And it didn't work. It didn't work. So all I'm saying is that. If you ran into that. Into your life.

[01:02:28] It might be 20 years ago. 30 years ago. Shit. Some of that. Vintage shit you got. Culture might need that. Because that's what they. Are trying to duplicate now. Look at what they sampling. They sampling stuff from 10 years ago. Acting like it's new. I mean. Acting like it's old school. They really recycling and regurgitating records. Now.

[01:02:56] They not even digging no more. They taking your record. Sampling it. With drums and all. Putting some. Some drill drums on top of it. And acting like it's a new record. So for people tuning in. People who caught this from the beginning. This was never a diss on Master P. This was never. You know. Desecrating his name. Saying that he did anything wrong. He did everything right. Because it worked. He may even made us listen to Romeo. Romeo.

[01:03:27] Actually was sounding alright at once. He made us listen to Silk the Shocker. I always thought Silk the Shocker was track. But I ain't going front. They got some. They got some classics out of that No Limit. Because what's one of the biggest classic? Walk them other niggas down from. That. That. See murder. Dun dun dun dun dun dun dun dun dun dun dun. That come on. I don't care. I don't care what party you in. I don't care what event you in. I don't care what's happening. That come on.

[01:03:57] Everybody going to move. With that. That. See murder come on. You going to move when that come on. It was so bad. I liked Snoop with that. I liked Snoop with that. Top follow. Top. What'd he say? Top dollar with my dog fleece collar. Dipping in my blue impala. D. P. G. I was like that. I liked that shit. I was like. I kind of like this shit. I was like yo. I kind of like this shit. I don't know.

[01:04:27] I don't know. This ain't Snoop. Look. And Master P. Made him change his name. From Snoop Doggy Dog. To Snoop Dog. You know that right? That Master P did that. And if you watch my interview with Fiend on this channel. Master P had a lot of game. Not only was he a hustler on the streets. The difference between him and these fake Master P's. Was.

[01:04:57] He came from retail. He had a record store. Record store teaches you about retail. You learn how to order. You learn how to. So now. You learn about retail. But Master P. You know. Besides Master P sometimes was on some fake Tupac shit though. He was. Shit like I miss my homies and all of that. He thought he was duplicating Tupac and all that. But um. You know. He gave us Mia X. Gave us Fiend.

[01:05:29] This nigga was releasing like 30 albums a month and shit. You don't remember the source? 050 China Brim in the building. You don't remember the source how the whole magazine was Master P? I was like what the hell is this? The chain enable and all that. I'm like. What the fuck is these people? They all had them. That artwork. You know. They didn't think about the things that they innovated. The artwork. It was done by pen and pixels. And then.

[01:05:59] I remember when I first saw Cash Money. I was like. Fake ass Master P stuff. That's what I ain't gonna front. When I first saw Cash Money. I was like. Remember they had like. They had like. Uh. Pit bulls in the head. Nigga had rubies in his eyes and shit like that. These niggas was sitting at a chair. Everything was fake and green. I'm like. Yeah. Master P. Changed his name to Snoop Dogg. When he was on death row. His name was Snoop Doggy Dogg.

[01:06:30] Changed his name to Snoop Dogg. Remember all that S in the Snoop Dogg? Before that it was Snoop Dogg. Changed it. But when I first saw Cash Money. I was like. Fake ass. No limits. Till that Han came out. And my favorite thing about Han.

[01:07:00] Is one line. Cause to me. Juvenile was the star. We didn't know Lil Wayne was gonna be this Lil Wayne. Because he was like. That's how he first started. So I was like. Alright. This little nigga is cool. Turk is cool. BG is cool. We didn't know BG had nine albums before they got a deal. But when this nigga said. You caught a trespassing charge. Huh? When you was messing with them little bros. Huh?

[01:07:29] That shit took. Yo. I used to just love that part. You get what I'm saying? I used to love that part. But um. Snoop. Even. Flourished over there. So I was like. Damn. Master P. Anybody could flourish with him. Remember Lalo. All that shit was Master P. All that shit was Master P. So. Again.

[01:07:58] When the fake. Drug dealer. Into hip hop culture. And thought. He could take his. Crack. Dope. Money. And make stars. Cars. Fucked everything up. So I went into that. Next show I'ma do. Not tomorrow. Cause it's my bond day. You know I'm kicking back.

[01:08:29] But. I gotta talk about. Being in a gang. Also ruin the culture. Cause you got gang bangers. You got gang members. You got gang affiliates. I've. Listen. Let me tell you something. Dudes that I've known growing up.

[01:09:00] I ain't know what they was a part of. They was rep what they rep. Oh shit. Yo. Shout out to China Brim. Today. Yo. You a power. He Pisces gang. He's the 24th. I'm tomorrow. The 25th. That's why I understand you. Some people don't understand. That's why. Maybe that's why I understand you. You know what I'm saying. But um. Yeah. I'm tomorrow. The 25th. So. We have to talk about. How. Being.

[01:09:30] A fake. Gang member. Ruined the culture. Cause everybody. At one point. Like. Thought that nigga was God. About you. Fuck. He became a blood. I'm just. I just became confused. After a while. Like yo. I thought. Thought he was one of the Muslims. Yeah. Quit. Cause at one point. You couldn't be.

[01:10:00] Both of them. You get what I'm saying. Like you. You couldn't be. You was either. Righteous. Or you was. In them streets. Then it became. A meshing of the two. And I'm all the way. Confused. Niggas started becoming. Bloody. Supreme. Born all along. Shit. I'm like. Cause at one point. The early days of the bloods. Everybody name was bloody. Something that one. But. That's early. So I was like. What the hell is going on? But they thought.

[01:10:31] Like the drug dealer. The gangster rap. Gangster. Started taking over. And. I can end on this note. Out of nowhere. Lil Wayne was blood. Them niggas had on motherfucking blue. Bandanas in their early videos. They used to wear blue bandanas. Tupac did too.

[01:11:00] And after a while it was. M.O.B. Anyway. Yo. I appreciate all the birthday shout outs. I'm going to have a good old time. I'm going to eat. I'm going to eat. Tomorrow. I appreciate y'all for joining me tonight. After. Tomorrow.

[01:11:29] I'm on y'all. If y'all didn't see my video with Lucky Dawn. Make sure you check out that Lucky Dawn. Interview. I think it's very very important. Culturally. If anybody ever had any health issues. If anybody done been in the penitentiary. The young kid. From. D.F.Y. To Sparford. To Tryon. And all that. And. You know. Went to prison. And you realize. Yo. That shit was dumb. And then now. You at a stage of your life. Where you a grown ass man. And you responsible. And taking care of your shit. You got to listen to people. Who been through it.

[01:12:01] And just. Say yo. I did all that. For what? Ain't no fucking reward. You know what I'm saying? Ain't no reward. So. Shout out to my brother Lucky Dawn man. Brownsville Brooklyn in the building. Yo man. I appreciate y'all for being here with me. YouTube ain't hate on me tonight. It seem like if I got like a thousand people or something. Right? They going. They going fucking disrespect my shit. But you know. I'm glad that it's 500 people here. It's been 500 people here. But it's 500 real ones. That they come on a little late.

[01:12:30] But yo man. I appreciate y'all. I couldn't do nothing without y'all. And for anybody that received any. Information tonight. Just make sure you hit the like button on the way out. Come back. Leave a comment. Again. This video is no disrespect to Master P. He didn't do nothing wrong. He did everything right. It was the copycats. That did us dirty. That's who I was addressing tonight. So with that. Until next time.