Death Row Records was established in 1992 by Dr. Dre, Suge Knight, The D.O.C. and Dick Griffey. The iconic label soon became the most prolific Hip Hop label on the West Coast with multi-platinum albums such as Dr. Dre’s The Chronic, Snoop Dogg’s Doggystyle, Tha Dogg Pound’s Dogg Food and Tupac Shakur’s All Eyez On Me.
But the label started to dismantle in the late ’90s after Knight’s incarceration, 2Pac’s 1996 murder and the departure of Dre and Snoop. Now in the hands of The Blackstone Group, Death Row Records is attempting to breathe new life into as the 30th anniversary approaches in February 2022.
During a recent interview with the Million Dollaz Worth of Game podcast, Snoop Dogg told hosts Gillie and Wallo the label would be better off with him.
“I think all of Death Row should be in my hands,” Snoop said at the 48 minute-mark. “I should be running that shit. Just like I’m [in] a position at Def Jam, Death Row means more to me because I helped create that. I think they should give me that and let me run that shit with the merchandise out, with the music all over the world. [Add] some new West Coast acts.”
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A well respected contributing media personality, Doggie Diamonds has been at the forefront of many renowned one on one's with a multitude of influential individuals in and out of the Hip Hop culture. Now focused on the podcast sphere, Doggie Diamonds has been cultivating pivotal content since 2016. Created in effort to provide a platform for unsung heroes, and distribution of unfiltered perspective, the motivation for his new venture was the frequent inquiry into his insight on burning topics within the culture and industry.
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